Sometimes, the best moments are the ones you don’t plan. On Thursday in Mid November, we found ourselves wandering through Mayfair, enjoying the lights come on at twilight, when it became clear that Bond Street was gearing up for something special. As we continued walking and window shopping pedestrian barriers were assembled, roads were closed off and a sense of expectation fell upon the growing crowds. By chance we stumbled upon the Bond Street Christmas Light switch on for 2024.
We were on our way to dinner at Franco’s on Jermyn Street, before hopping on the tube to see London Grammar at the O2 but hung around to enjoy the buzz.
As the click struck 5, a large crowd gathered outside the Chanel store, camera phones held high over their heads waiting for something. Still unsure of what was happening I too stuck my ‘phone up in case it was something cool. It was.
What had started as a simple evening out became something far more memorable. After the lights switched on, we stopped for a glass of Searcy’s Champagne at a pop-up bar in the middle of Bond Street, feeling delightfully indulgent. There was something surreal about standing beneath these festive displays, sipping bubbly as a Gospel choir sang Christmas songs in Mid November.
For decades, Bond Street has been synonymous with luxury, style, and exclusivity—a destination for discerning shoppers from around the globe. Its tradition of Christmas lights began in the mid-20th century, as London’s streets embraced the festive season with twinkling displays. Over the years, the decorations have grown more elaborate, evolving from simple adornments to grand artistic spectacles that highlight the street’s opulent reputation.
In recent years, the festive competition among luxury brands has turned Bond Street into a winter wonderland. This year, Chanel led the charge as the main sponsor, with their iconic logo suspended high above the street, anchoring the display in elegance. Cartier dazzled with its signature red and gold theme, Dior delighted with shimmering seahorses, and Ralph Lauren exuded timeless sophistication with their classic style. Together, the displays created a very opulent atmosphere mixing a perfect blend of tradition and creativity.
After knocking back the Champers I grabbed some pictures of the iconic Bond Street stores dressed in their 2024 Christmas Displays. Which one do you like best? Do let me know in the comments!
A quick look at the Fortnum and Mason Christmas Lights before dinner in Jermyn Street
